Peak Renewal — Label Redesign Brief
1. Product
- Name: Peak Renewal
- Category: Sleep & recovery supplement
- Brand: Striv Labs (line: Peak)
- Sister SKUs: Peak Flow, Peak Potential, Peak Recovery, Peak Summit
2. Brand & Visual Direction
- Accent color: soft-lavender
#9984e6— selected from the color-test sweep applied to a Peak Potential mockup (2026-05-21). Use for all label accents: wordmark underline, descriptor underline, supports-claim dividers, STRIV arrow, bottom ingredient strip band. - Reference mockup: assets/soft-lavender-9984e6.png.
3. Label Content (by panel)
3a. Front Label (center panel)
Peak Renewal front-panel content — confirmed:
| Element | Peak Flow (ref) | Peak Renewal |
|---|---|---|
| Product wordmark | PEAK / N.O. FLOW | PEAK RENEWAL |
| Descriptor | 10-IN-1 NITRIC OXIDE COMPLEX | 10-IN-1 NIGHTTIME RESTORE BLEND |
| Supports #1 | Healthy Circulation* | Restful Sleep* |
| Supports #2 | Heart Health* | Physical Restoration* |
| Supports #3 | Energy Production* | Stress Balance* |
| Supports #4 | Antioxidant Defense* | Mood Health* |
| Format line | 90 Capsules | Dietary Supplement | 60 Capsules | Dietary Supplement |
Casing: matches Peak Flow template — descriptor in full caps, supports in Title Case with trailing * linking to the FDA disclaimer.
Background graphic: keep the mountain silhouette (same motif as Peak Flow) for family consistency.
3b. Left Side Panel
Peak Renewal left-side content — confirmed:
Tagline (headline):
STRIVE FOR MORE. UNLOCK YOUR TRUE RESTORATION.
Product description:
This scientifically crafted formula is designed to support restful sleep, stress balance and overnight restoration. This blend promotes relaxation and nighttime recovery, helping you wake up refreshed and ready for the day ahead.
Suggested Use:
Take 2 capsules 45–60 minutes before bedtime. For additional support, take up to 3 capsules daily as needed. New or sensitive users should begin with 1 capsule daily and gradually increase. Drink plenty of water throughout the day.
Barcode (Peak Renewal): - Source file: https://drive.google.com/file/d/1egGTT4zzaf7NtNk3TD_J8IGeFs6fqLkS/view?usp=sharing - Render identically to Peak Flow: vertical orientation, positioned on the far-left edge of the left side panel, same proportions / line weight / human-readable code placement as the current Peak Flow barcode (Peak Flow ASIN shown for reference: X004UEI5HX).
QR code (Peak Renewal): - SVG (preferred for print): https://drive.google.com/file/d/1zPthcLvsfgpBFkKD_60Q-pnI7NKroIDq/view?usp=sharing - PNG (fallback): https://drive.google.com/file/d/1wieXa3qHX6ZP9FSnI_NEK8jClFfU9skz/view?usp=sharing - Placement matches Peak Flow: inside the "SCAN ME / LEARN MORE" block on the left side panel. Use the SVG for crisp print output; PNG as fallback only.
3c. Right Side Panel
Peak Renewal right-side content — confirmed (from supplied screenshot):
Supplement Facts
- Serving Size: 2 capsules
- Servings Per Container: 30
| Ingredient | Amount Per Serving | % Daily Value |
|---|---|---|
| Vitamin B6 (as pyridoxal-5-phosphate) | 5 mg | 294% |
| Magnesium (as magnesium glycinate) (from 500 mg magnesium glycinate) |
60 mg | 14% |
| Tart cherry fruit 10:1 extract | 250 mg | * |
| L-Theanine | 200 mg | * |
| Lemon balm leaf extract (min. 5% rosmarinic acid) | 150 mg | * |
| Glycine | 150 mg | * |
| Taurine | 100 mg | * |
| Boswellia serrata resin extract (min. 65% boswellic acids) | 50 mg | * |
| Magnolia bark extract (min. 2% honokiol) | 50 mg | * |
| Apigenin (from Citrus paradisi) | 25 mg | * |
Typesetting notes for designer:
- Latin botanical names italicized: Boswellia serrata, Citrus paradisi.
- Magnesium row — two lines, both non-italic:
- Line 1: Magnesium (as magnesium glycinate) — 60 mg — 14%.
- Line 2 (indented, no values): (from 500 mg magnesium glycinate).
- Example:
Other Ingredients:
Hypromellose, microcrystalline cellulose, magnesium stearate, and silica.
3d. Bottom Ingredient Strip
Full-width band along the bottom edge, all-caps ingredient names dot-separated, 10 actives split around the central STRIV arrow. Match Peak Flow layout.
Front-prime ingredients must appear in the fixed order below, immediately left of the arrow. The remaining 5 can be ordered freely.
Front-prime ingredients (ordered right-to-left, starting at the STRIV arrow):
| Order (right → left) | Name | Chars |
|---|---|---|
| 1 (anchored to arrow) | MAGNESIUM | 9 |
| 2 | L-THEANINE | 10 |
| 3 | GLYCINE | 7 |
| 4 | APIGENIN | 8 |
| 5 | TAURINE | 7 |
MAGNESIUM sits immediately left of the arrow — the visual anchor. TAURINE is furthest left in the prime slot.
Remaining 5 actives (any order, designer's discretion for visual balance):
- LEMON BALM EXTRACT
- TART CHERRY EXTRACT
- MAGNOLIA BARK EXTRACT
- BOSWELLIA EXTRACT
- VITAMIN B6
4. Assets Provided
- Source artwork (.ai, Drive): https://drive.google.com/file/d/1JQvj0gp8eGAT5988R_WB3w4FwCOR0mBU/view?usp=sharing
- This is the Adobe Illustrator source the designer will iterate from.
- Local reference: assets/peak_flow_label.pdf — Peak Flow current label PDF export, used as the structural template.
- Peak Renewal barcode (Drive): https://drive.google.com/file/d/1egGTT4zzaf7NtNk3TD_J8IGeFs6fqLkS/view?usp=sharing
- To be placed on the left side panel. Visual treatment must match the current Peak Flow barcode (see Section 3b).
- Peak Renewal QR code:
- SVG: https://drive.google.com/file/d/1zPthcLvsfgpBFkKD_60Q-pnI7NKroIDq/view?usp=sharing
- PNG: https://drive.google.com/file/d/1wieXa3qHX6ZP9FSnI_NEK8jClFfU9skz/view?usp=sharing
- Use SVG for print; PNG as fallback only.